Digital Marketing

My Name is a Joy Kapoor and I’m a Digital Marketer. Currently I’m pursuing B.COM Prog. from Swami Vivekananda Subharti University. and I’m a pursuing Digital marketing from New Delhi YMCA

DIGITAL MARKETING SERVICES

• Social Media Marketing: Social media marketing is the process of using social media platforms and websites to promote a product or service. It involves creating and sharing content on social networks in order to achieve marketing and branding goals. Social media marketing is becoming an increasingly popular form of digital marketing, with companies of all sizes and from all industries taking advantage of its reach.

• Website Designing: Web Design is the field of Designing Website interfaces. It deals with the looks part of the website rather than the coding part. Designing how the interface will look is called User Interface(UI) Design and Designing the flow of the user on the website, how the user will navigate through the website, etc are a part of User Experience(UX) Design. Without a good website design, a website fails to perform very well which in turn will affect the brand negatively. And having a good website design helps in building a unique brand identity. It helps in creating an engaging online presence for the brand that helps bring in new customers and retain old ones.
• Google Ads: Google Ads is an advertising service of Google, aimed at companies that want to show their ads in the search engine and their advertising network. The program allows businesses to set a budget for advertising and pay only when people click on ads. The ad service focuses heavily on the keywords employed.
• Facebook Ads: Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through publications or ads of text, image or video. It is a marketing channel widely used by companies due to its large audience (about 2,200 million people) and its great possibilities of segmentation.
• Email marketing: Email marketing is a type of direct digital marketing that uses email as the delivery method of advertising communication. Email marketing is used in different ways by organizations and marketing agencies to build brand image and customer loyalty, customer acquisition or conversion, company ads or to communicate promotional offers, among many other options.
• SEO: SEO is the process of developing a technical plan to ensure the effective use of search engines as a marketing tool. Typically, it is made up of two elements: on-page SEO (on-site) and off-page SEO (on external sites). From a technical point of view, SEO refers to ensuring that a website can be indexed correctly by search engines including keywords, content and links.